Jocelyn Wu is a problem solver and an innovator who cares about both the commercial and social implications of her work. Service Design and User Research are areas where she is experienced and she has a design, psychology and sociology background.

Good research is important to her. She believes it is the key to people's hearts and understanding complex situations. Jocelyn is a team player, who can work as a leader, and has been the core member of multiple teams for over 5 years. She uses critical thinking, is detail-oriented and utilises human perspective in design practice. Her areas of work include **di**gital technology, **h**ealthcare, **r**etail, **a**ctive travel and **s**ocial design.

She cares about human connections, maintaining the ecosystem of our planet, and embracing design for positive impacts.